Stop decorating.
Start positioning.

Haggard builds brand design systems that make your unique value obvious to your entire market.

Build systems, not window-dressing.

Bizzabo

Event Experience OS

IBM Watson

The AI For Business

Rafa Racing Club

The Ultimate Luxury Racing Club

Beats by Dre

Retail Compare App

Practical.
Purposeful.
Thoughtful.
Focused.

Clear.

Freelance Creative Director
Branding & Identity & Digital & Motion
San Francisco, CA

In B2B, most brand exercises are overpriced, over-engineered, and only about making your stuff pretty.

I’m about making sure your brand positions your product. 

There’s a big difference.

Jonathan Haggard has over 20 years of experience with Nike, Google, Beats by Dre, IBM Watson, Apple, Airbnb. He specializes in visualizing strategic connections and crafting bulletproof design systems.

LinkedIn

"Haggard recognized what makes us unique and worked with our internal marketing team to establish our brand identity. He clearly understood our needs and spent a great amount of time listening, learning, and guiding. The process was fun and inspiring, and we couldn’t be happier with the outcome."
—Ellie Strube, Marketing Director, Original Syndicate

Hybrid

A Bank For People

Apple

A new generation of glass

Driven Studios

The art of speed

LiveRamp

Flexibility VS Control

Phil's

Refill Your Phil's

Airbnb

Making Hosting Easier Than Ever

Arcee.AI

Conduct your SLMs

TripActions

The Do-It-All Travel Solution

Divine

HBO Show Title Sequence

Get a sneak peak behind Haggard's methodology and process.

Big Thinks