World Language Commons is a fresh take on learning language based out of Washington D.C. The courses focus on group conversation, and services cater to a range of students from formal training to getting ready for your Paris trip.
The design system I built for World Language Commons is rooted in the idea of the elegant constraints that each language has. I created a brand and design system that has what seems like strict rules, but allows for incredible expression. Just like language.
Product & Brand Design – Jonathan Haggard
It was key for me to design a system that would be able to speak in multiple language, literally and graphically.
I created a communicative and flexible mark by establishing a grid around the earth, then using it as a framework to create letterforms. The umlats above the world create a anchoring international element that serves as a signature element that can be used agnostic of the logo.
Learning a language can be a mess at first, with familiar yet strange sounds seeming hectic. While learning, the student starts to see the underlying structure of the language and pieces things together in a way that they can understand. Absolute fluency of the language is represented by the language's parent nation flag being totally assembled.
I designed the app to be structured around registering for classes, viewing progress in existing classes, the ability to complete assignments and view reference material, and register for events hosted by World Language Commons and friends.
This is where the design system truly shines. A seemingly rigid structure can be used to create an expressive composition just by the mixture of the same elements.