World Language Commons is a fresh take on learning language based out of Washington D.C. The courses focus on group conversation, and services cater to a range of students from formal training to getting ready for your Paris trip.
Product & Brand Design – Jonathan Haggard
I worked directly with World Language Commons to design a system that would be able to speak in multiple language, literally and graphically.
I created a communicative and flexible mark was by establishing a grid around the world, then using it as a framework to create letterforms. The umlats above the world create a anchoring international element that serves as a signature.
Learning a language can be a mess at first, with familiar yet strange sounds seeming hectic. While learning, the student starts to see the underlying structure of the language and pieces things together in a way that they can understand. Absolute fluency of the language is represented by the language's parent nation flag being totally assembled.
I designed the app to be structured around registering for classes, viewing progress in existing classes, the ability to complete assignments and view reference material, and register for events hosted by World Language Commons and friends.