Whistle Dog is a new lens to view Internet content through. It's a cross-platform content switcher for weasel words, slander, or intentionally ambiguous terms used in communicating. No more are the days when inflamitory language is used to entertain, bringing integrity back to the Internet.
A system of design was built on the idea of moire patterns, pulling from traditional print moire that is seen on newspapers and the concept of using two similar but subtly different patterns to reveal a bigger image beneath.
NB International and a strict adherence to black and white create a strong unbranded brand. While the dog's eyes serve as the lens that the reader is now looking through in order to see what the writer is actually saying through the viel.
Whistle Dog is currently in development.