Undrip
Like many ideas, Undrip was born out of frustration. We love consuming media, but this experience is tiring rather than inspiring. Our social networks are noisy, and only getting worse -- it's a constant leakage of great content. Undrip stops that leaky faucet. What google did for the web -- surface the best and most relevant content -- we're doing for the social web.
I've been involved with Undrip from the inception, where Mick Hagen and I teamed up to make the first Undrip promotional video. Since then Undrip has grown tremendously and its design has matured into a beautiful and easy to use application that is designed from the very basic level of user interaction to strong art direction and branding.
All elements of design were considered even down to specific Undrip copywriting practices.
