The hardest part of working out is actually showing up and working out. It's a lot easier when your friend is egging you to get to the gym. FitMatch finds that friend.
Through usertesting we found that people tend to work out together based on a few general habits, like expertise, time of day, and other interests outside of exercising. A brand centered around partnership and healthy competition was developed to reflect how people approach working out together.
The cornerstone of the product design is a drawer system, ensuring that matches and proximity are always accessible. The main drive is to get people to talk to each other, so robut profiles were critical to help people start chatting.