With helping others at the core of the brand, an approachable and delightful brand was created to express the excitement that goes along with each adventure.
A balanced and criss-cross brand was developed to show the idea that helping yourself is helping others, and helping others directly helps yourself. Fun thick letterforms help humanize the type-only approach to the brand.
A system of faces was developed out of the logo's typeface Colette. These faces are in use in HYHO's artificial intelligence helper, who chimes in to help you along when you are booking an adventure.