Help Yourself, Help Others. HYHO is built around the idea that for every adventure you take, a percentage gets donated to charity of your host and your chosing.
A balanced and criss-cross brand was developed to show the idea that helping yourself is helping others, and helping others directly helps yourself. Fun thick letterforms help humanize the type-only approach to the brand.
A system of faces was developed out of the logo's typeface Colette. These faces are in use in HYHO's artificial intelligence helper, who chimes in to help you along when you are booking an adventure.